Importance of Proper Labeling in Prepackaged Foods
In the dynamic world of the food industry, labeling has transcended beyond being just a simple tag attached to a product. Globally, it has emerged as an essential element to inform and guide the consumer.
Labeling allows for the identification and differentiation of products from others; it is the tool through which a consumer can decipher the content of food, its ingredients, nutritional values, manufacturing origin, expiration date, and much more. In short, it provides a clear guide of what you might introduce into your body and how it should be handled to ensure its optimal quality.
In the Dominican Republic, the NORDOM 53 Standard is in force, designed by the Dominican Institute for Quality (INDOCAL). This standard stipulates the mandatory criteria that all pre-packaged food and beverages sold in the Dominican territory must meet. Ignoring these regulations can result in consequences, from the confiscation of products, sales prohibition, to sanctions that categorize certain sales activities as illicit trade. It is imperative to highlight that there are multiple entities and competent authorities in the country responsible for overseeing compliance with this standard.
On the other hand, clear and precise labeling is not just about complying with regulations. It is the resource that allows consumers to make informed decisions in their diet, especially concerning specific aspects such as allergens and other specificities.
Proper and transparent labeling can build consumer trust, while ambiguous, misleading, or incorrect labels can ruin a brand’s reputation. Labeling is, without a doubt, direct communication with the consumer and a tangible representation of a brand. If you are in the labeling process, or simply want to ensure compliance with regulations, do not hesitate to contact us. We are here to assist you and ensure that your product is presented in the best possible way to the market.